Digital Marketing Executive


  • Set up and manage our Chinese social media accounts such as WeChat and The Little Red Book to increase brand awareness
  • Attract views and drive engagement by producing and editing original and meaningful content/articles for the company’s website(s) and social media channels, with good copywriting
  • Translate documents from English to Chinese to support marketing and business development efforts
  • Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
  • Assist in the creative direction (creative brief, photoshoot & styling) and creation of contents for the managed platforms
  • Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
  • Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
  • Work with various stakeholders such as the Creative Team and Influencer Manager


  • Creative, self-driven, independent and resourceful multi-tasker
  • Have digital marketing experience with the Chinese market and experience in the operation of digital platforms such as Little Red Book, Wechat, Douyin, Weibo
  • Experience working with Chinese influencers/KOLs is a plus!
  • Strong interest and knowledge of trends in digital marketing/e-commerce, especially in the Chinese market
  • Able to liaise with Mandarin-speaking counterparts and to handle documents/emails written in the Chinese language
  • Ability to generate market awareness and target the right audience with accurate advertising